Brand
The essentials ofhow we look.
Logo, color, type, icons and photography — the reference for anyone designing alongside iibdaei. For deeper brand strategy or co-branding approval, contact us directly.
Logo System
Three lockups, one mark.
Every lockup is built from the same circuit-trace monogram and wordmark — never redrawn, only recomposed.
iibdaeiHorizontal
Navbar, footer, letterhead
iibdaeiStacked
Square / avatar contexts
Icon-only
Favicons, app icons, small UI
Clear space
Leave one full clear-space unit (half the icon’s diameter) free on every side of the lockup — never crowd it against text, edges, or another mark.
Minimum size
120px wide for the full lockup, 24px for the icon alone (digital). In print, never smaller than 20mm wide.
Monochrome & reversed
An all-black version for single-color print or engraving, and an all-white reversed version for dark or photographic backgrounds where the two-tone icon would lose contrast.
iibdaeiAll-blackiibdaeiAll-whiteIncorrect usage
The mark never changes color, stretches, sits on a low-contrast background, or gains a drop shadow.
iibdaeiDon't recolor
iibdaeiDon't stretch or squish
Colors
Primary green, with gold and terracotta accents.
Warm and technical, never a cold corporate palette. Gold and terracotta are accents — used for emphasis (like the wordmark's a/i and e), never as a dominant fill.
Typography
Engineering, not marketing.
Display — Bricolage Grotesque
Hardware that survives the field
Body — IBM Plex Sans
Hardware, firmware and FPGA design for the sensors and controllers that put your equipment on the network.
Tagline accent — Fraunces italic
The hardware that survives the field.
Iconography
One line weight, one grid, one accent.
A 24×24 grid, 2px stroke, round caps and joins, outline only — never filled. Gold is the only accent color an icon is allowed to pick up; brand green stays reserved for buttons and links.
Photography & Imagery
Documentary, not stock.
Real factory floors and real hardware, graded to the same warm palette as the rest of the brand — never a cool teal-and-orange or blue-gray corporate grade, and never a stock photo of someone smiling at the camera.
Correct: warm grade — amber highlights, deep sand/ink shadows, in-context documentary framing.
Incorrect: a cool teal/blue grade, or a flat gray-blue corporate look.